“It’s always been important to me to include and honour people of all shapes and sizes in my designs. It was never in my thought process to have a select range of sizes and therefore exclude a whole group of people.
As someone who found it a struggle finding clothes that I wanted to wear and felt comfortable in, I knew when creating this brand that it had to cater for everyone.
I'm tired of the lack of inclusion in the fashion industry so this is my approach to making a difference in a big space filled with such damaging shopping experiences for so many (hello vanity sizing).
We all need to wear clothes so why not feel great while doing so?
My mission: It's simple really, to make people smile and feel like they’re meant to be wearing that dress!